In today's increasingly crowded and competitive business landscape, it's essential to consider the right strategies and develop a precise business growth plan to differentiate yourself from the competition. This in-depth guide will explore the crucial role that digitizing businesses can play in achieving rapid and lasting growth for your business.
The first step of business growth strategies: observing competitors
How does the product work? How does it differ from that of competitors? What are the strengths of others' products? It is important to ask yourself certain questions and study the target market to understand the strengths and weaknesses of your brand and those of others. By doing so, you can understand where to intervene to improve the product and what to enhance during the promotion phase.
This is a task that companies need to continuously undertake, perhaps with the support of a digital agency that is familiar with rapid growth methodologies and can advise you on the right tools to use.
Needs of the market change and it is important to be ready to work on products and services in order to respond to these needs.
The second step: the target
The target of a product could also change over time. It could expand or become more specific. It may even include audiences you would never have imagined before. It is important to constantly monitor those who deal with your brand, carrying out online or offline investigations - or both - depending on the nature of the company and its needs.
Number three: work on brand identity
Once you have clearly analyzed the product, the positioning of the company, the reference market and the target, you need to work on the brand identity. All business growth strategies necessarily include this point and must focus on it with particular attention. The brand identity is the basis from which we then start to talk about the company to the world, deciding on elements such as:
- The tone of voice
- The colors to use
- The logo
- The fonts to use
- The style of graphics or images
- The very name of the company
- The company claim
And all the elements that are part of the identity with which a brand presents itself to external eyes.
The fourth step of company growth strategies: choosing communication channels
The choice of communication channels is essential. Not only because different targets are intercepted through different channels, but also because the company's very choice to present itself through a specific channel says a lot about its identity.
The company, through the contents it conveys on the various channels, says a lot about itself. A brand present only on official channels will have a more "serious" appearance, while a brand without online communication or a website will risk coming across as "old-fashioned".
Often, when we talk about channels we mainly think of social media. However, there are a number of very effective communication avenues, such as:
- newsletter
- blog
- direct messages
In particular, newsletters and direct messages are extremely customizable. They require more effort, since it is first necessary to collect user data (email/number) with their consent, but they guarantee more effective results in communication terms.
Point five: question yourself
Perhaps this point can send into crisis those who already want precise plans, but we must always take into account that, no matter how much we study the target and the market, users can respond differently from what was expected.
To obtain effective results you must be ready to question yourself, to try new formats and new paths, carrying out various tests to understand what works best and what works less. The best results are achieved through data analysis, such as post likes, comments, reshares, email opening and reading rates, the number of blog page views, and much more.
Point six: 360° management
To be able to manage all communication plans, all contacts, the site, the blog and every other element, it is essential to have the right tool. CRM platforms enable comprehensive management of all corporate communication processes, including website creation, analysis of post and newsletter performance, contact collection, and creation and management of lists and documents.
Point seven: the best hands
Managing all of this can be very complex, especially if the reality in which you work is focused on areas that are very distant from communication. The best business growth strategies, in fact, also include relying on those who only deal with this by profession.
Ekeria is a digital agency leader in business growth. We provide business growth plans tailored to your needs, always putting the customer at the center.
Do you want to know more about what we could do for you? Contact us for a free call and tell us about your reality.