Why Create a Landing Page on Your Website?
Landing pages are an essential tool for converting visitors into leads or customers. But what exactly does "convert" mean? In web marketing terms, it's about getting the user to take a specific action, such as filling out a form. An effective landing page is designed to eliminate distractions and focus the visitor's attention on a single, specific goal.
Compared to website pages, landing pages have a more focused and direct approach. For example, while a home page presents a lot of general information and paths, a landing page focuses on just one specific action. This approach reduces distractions and increases the likelihood of conversion.
Here are some purposes for which you can create a landing page:
- Collect leads through contact forms or signups.
- Promote a specific product or service.
- Invite users to download free resources, such as e-books or white papers.
- Register users for webinars, events, or online courses.
With CRM tools like HubSpot, you can create highly optimized landing pages for any need. For example, HubSpot’s content editor allows you to customize the design to make it consistent with the rest of your communication, then use pre-set templates and monitor performance in real time.
How to Create a Landing Page with HubSpot
HubSpot is a user-friendly CRM that among other tools offers intuitive tools for creating landing pages. Using HubSpot has several advantages, such as the ability to customize your landing pages and do so in a few simple steps. By following these steps, you can create effective pages in a simple way:
1) Access the platform:
- Click on the HubSpot main menu.
- Select the "Marketing" item.
- Select "Landing Pages" from the drop-down menu.
- Click "Create New" to get started.
2) Choose a template:
- HubSpot offers pre-built templates that are optimized for conversion.
- Select a page template that fits your needs and branding.
3) Customize content:
- Use the drag-and-drop editor to change text, images, and calls to action.
- Include a catchy title and a clear description.
- Optimize information at the top of the page, where the user’s attention is greatest.
4) Add contact forms:
- Forms are essential for collecting data and leads.
- Make sure your forms are simple, asking for only the essential data to reduce abandonment.
5) Optimize for SEO:
- Enter relevant keywords, such as "landing page," "HubSpot CRM," or "create website pages."
- Customize the page title and meta description for search engines.
6) Preview and publish:
- Click the preview icon to verify that the page displays correctly on desktop and mobile devices.
- Publish the landing page when everything is ready.
Key Elements of an Effective Landing Page
1. Intuitive and Attractive Design
An effective landing page must have a simple and clean design. Here are some guidelines to follow:
- Present key information at the top of the page, to avoid the user having to scroll too much.
- Use high-quality images and videos to attract attention.
- Avoid overly elaborate graphics that could confuse the visitor.
HubSpot consente di personalizzare il design della landing page per renderla coerente con il proprio sito web e il branding.
2. Engaging Titles and Content
The landing page title should be short, specific and impactful. For example: “Learn how to create a landing page directly with HubSpot”.
The subtitle, on the other hand, can explain in more detail the value of the page. Dividing the content into paragraphs and using bullet points improves readability.
3. Clear and visible call-to-Action (CTA)
Every landing page should include a well-defined call-to-action. For example:
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"Download our free e-book now.
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"Sign up for our newsletter to receive exclusive offers."
Make sure buttons are easily recognizable and strategically placed.
Personalize and Optimize with HubSpot
With the HubSpot platform, you can personalize content and optimize landing pages to get better results. Some useful features include:
- HubSpot SEO Tools: Helps improve the visibility of the page on search engines.
- A/B testing: Allows you to test different versions of the landing page to identify the most effective one.
- CRM Integration: Data collected through forms is automatically synchronized with HubSpot CRM, simplifying lead management.
Optimize for Mobile Devices
A crucial element for a landing page is its responsiveness. With an increasing number of users browsing from mobile devices, it is essential that landing pages are optimized for smartphones and tablets.
Pratical advice:
- Use large, easily readable fonts.
- Minimize written text, favoring explanatory images.
- Make sure call-to-action buttons are easily clickable.
- Test the page on different devices before publishing.
Benefits of Using HubSpot
HubSpot not only makes it easy to create landing pages, but also offers a number of advanced tools to improve their performance:
- Tutorials and video tutorials: Learn how to create landing pages directly on the platform thanks to intuitive guides.
- Multilingual management: Possible to create multilingual pages with drop-down menu options to select a language.
- Advanced analytics: Monitor clicks, views and conversions in real time to optimize your marketing strategy.
Conclusions
Creating an effective landing page requires attention to design, content, and SEO optimization. With tools like HubSpot, you can create website pages that not only attract visitors, but convert them into qualified leads.
Want to maximize conversions on your site? Leverage the power of a tool like HubSpot. Ekeria is a HubSpot Gold Partner. Contact us today for a free demo of the product.
