How to create a newsletter with HubSpot

Written by Francesca Mugellini | Mar 21, 2023 4:48:43 PM

Why HubSpot Email Marketing is important for your business?

Creating a newsletter helps you win new customers and retain existing ones.

Email marketing is a fundamental strategic tool, because it helps companies make their brand recognizable, sell and grow thanks to targeted communication and tailor-made advertising. There are many tools for creating a newsletter on the market, but HubSpot stands out with its easy-to-use email marketing tool and powerful built-in CRM.

But what are the advantages of choosing HubSpot to implement this strategy?

1. Clear communications and easy to use editor

Email is an effective tool for engaging prospects and customers from the first contact to the actual purchase of your product or service. HubSpot's email marketing tool helps businesses send clear, streamlined emails and highly personalized messages that replicate a one-on-one conversation. In fact, the platform offers dozens of easy-to-use templates and editors to create a professional corporate newsletter tailored to each of your targets.

2. Integrated analysis tool to evaluate the performance of your actions

HubSpot's newsletter builder makes every email, even those sent to more than one contact, a one-to-one conversation and optimizes every sending detail through A/B testing, time zone optimization, tips on how to make your message unique. All these tools help you send the right email at the right time, personalized for each individual customer.

3. Direct integration with the CRM

The goal of the HubSpot email tool is to encourage a human approach. Starting from the data present in the HubSpot CRM, the email marketing tool can personalize communications and make them unique.

Personalization tools are used to send targeted messages and to mention specific details about each prospect (for example, first name, last name, or the company name). In this way, entire blocks of content within a specific email are personalized thanks to the use of intelligent content.

With HubSpot, email is connected to an effective and intuitive CRM, as well as numerous other marketing tools. It will therefore be easy to create segments and personalize emails based on specific customer details without the need to manually personalize communications.

The advantages of an effective integrated CRM to create a corporate newsletter

All data in a single platform for unique company newsletters.

CRM, when connected correctly, helps save time and improve performance, so you can focus on improving the customer experience.

In fact, CRM, by linking all the information on leads, prospects, and customers in a single portal, allows your marketing team to optimize their strategies.

By integrating your email marketing tool with a CRM, you go beyond simple personalization of the name and can segment your contacts based on any data present in the CRM, such as position, interactions with pages and much more.

For example, you can use HubSpot's newsletter tool to:

send personalized emails about your company's events taking place in a specific geographical area to only those interested customers,
send product information based on ads users have clicked on (and not do a standard sales promotion),
send content suggestions that align with other posts they've read on your website.

You can provide value and enhance the experience with your company.

By sending relevant and personal emails, you can build trust and provide value to existing and potential customers. Combining a CRM with your email marketing tool allows you to use personalization so that each email recipient receives only relevant updates and information.

Plus, when your email is connected to your CRM, all your contacts live in one system. This keeps all contact information up to date.

B2B Marketing: All the tools your team needs

Having an effective and organized CRM that is well connected with all the tools represents an advantage for everyone, not only to better manage the relationship with customers, but also for your internal team. Marketing and sales share all the information and coordinate easily on the strategies to be undertaken.

How many times a week do you send newsletters? How many of these are read? With HubSpot's email tool you will have numerous analysis tools at your disposal to monitor which emails get the most opens, which content engages the customer the most, and which urges to buy.

In fact, HubSpot offers native tools that help you make an impact on a tight budget. Bringing together all the tools your marketing team needs in a single portal allows you to have a complete view of the purchasing path taken by your customers and therefore of the strategic actions to be taken.

It is useful for offering a complete customer experience and not missing out on conversion opportunities. With a fully integrated system, you can start deals with the right contacts with minimal effort. Rules can be established that automatically sort a customer into the appropriate list as they move to a different stage in the journey, allowing you to send targeted emails based on their previous interactions with the brand.

Ekeria is a HubSpot partner: why choose us

Ekeria is a HubSpot partner, we offer our services to allow you to get the best out of this platform, guiding you in the use of its tools.

Marketing is more than one-time, solitary interactions. It's about building a complete experience for the customer. For this reason, we have developed flexible service sets to meet the needs of your business. We offer you a specialized service, technical support to integrate your tools into a single platform and help with staff training. We have different HubSpot service packages available, you can choose the most suitable for you or even combine them to get what you need.

Thanks to the HubSpot email tool, we have helped our customers create an effective newsletter tailored to their needs.

In addition to lead generation and nurturing, HubSpot also has a significant impact on improving the relationship between the marketing and sales teams. Having the marketing and sales systems hosted within one platform helps both teams share the same view of prospects.

It is important to connect all communication strategies to build a valuable and distinctive experience. HubSpot has amazing marketing tools like emails, ads, forms, and live chat that help you close more sales.

We at Ekeria, as a HubSpot partner and digital agency, support and guide you in this growth path. Contact us for a free consultation if you want to find out more about HubSpot email marketing!

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