HubSpot is the best Inbound Marketing and Sales software that provides advanced marketing, sales, customer service and CRM tools in an integrated way and in a single platform. HubSpot is a key tool for businesses as it aids the process of converting leads into business opportunities.
But can HubSpot also be a strategic solution for ecommerce?
Today, ecommerce is increasingly becoming the preferred purchasing method for consumers. It is therefore essential for companies to collect data deriving from ecommerce activities and try to make the most of it to further promote marketing and sales efforts.
Through HubSpot it is possible to plan and manage all the processes that have an impact on the buyer's journey in an integrated way. HubSpot also has an intuitive interface and a completeness of features that allow you to maintain full control of what happens on the online store directly from a single platform.
Let's take a closer look at the reasons why you should connect your ecommerce business to HubSpot.
HubSpot's tools for ecommerce
360 degree overview of your customers
The first aspect that affects the performance of companies that sell online is the management of the relationship with their customers. In this activity, the data collected on users play a key role and should be used to the fullest to improve the purchasing process.
In fact, user data allows us to better understand consumer behavior and their purchasing habits and therefore try to implement strategies that can best meet their needs.
HubSpot allows you to collect all this information in one place: the HubSpot CRM.
By integrating your ecommerce with HubSpot, you can analyze online browsing behavior and have a complete view of all the actions that potential prospects and customers perform on your ecommerce. It is also possible to collect information deriving from the compilation of forms and automatically channel it in the CRM together with all the other data collected.
This information can then be used to target users in lists and carry out personalized actions, but also to identify areas for improvement in one's online sales strategy, for example identifying the pages in which the highest shopping cart abandonment rate is recorded.
Optimize Marketing activities
The main digital marketing tools such as blogging, SEO, social media and advertising are also used for ecommerce, but this is often done in a way that is disconnected from the contact database. HubSpot, in the Marketing Hub platform, presents the tools and allows their use in a synergistic and integrated way with the CRM.
The interactions of users present in the CRM, including those from external sources such as social media or Google ADS campaigns, are tracked by providing a series of truly valuable data and information for structuring a marketing strategy that is truly effective for the online store and able to attract potential customers and retain existing ones.
HubSpot's Marketing Hub allows you to create and convey specific content for each different target and to choose the best sales path for each segment. This helps convert one-time visitors into leads and leads into loyal customers.
Thanks to the possibility of analyzing and segmenting user data, it is in fact possible to profile them, for example on the basis of favorite products, behavior on the pages visited and implement specific actions such as sending automated e-mails (e.g. to thank a customer for your purchase, to remember to complete the purchase of a product in the abandoned cart). All these activities can be performed from the same platform, without the need to resort to additional external tools.
The trust and loyalty of customers towards a company do not depend only on the product or service it sells but also on the support it is able to provide even in the post-purchase phase. The HubSpot Service Hub can play a key role in this, as it provides valuable tools that allow the Customer Service team to always have interactions with customers who need support under control, manage tickets quickly and monitor the level of customer satisfaction consistently.
A fast and efficient support service is certainly an excellent business card because it allows you to stand out from your competitors, encourages loyal customers to buy more and attracts new users.
Monitor and align
HubSpot also has a great Reporting framework that makes it easy to view real-time data. Through the creation of customizable reports, it is in fact possible to monitor the progress of one's own ecommerce channel and of the various activities implemented.
Another distinctive element of HubSpot for ecommerce is that it facilitates the internal coordination of the activities of the different teams: it allows you to align marketing, sales, and customer service. In fact, the teams all operate on the same platform, each with their own skills, in this way it is possible for them to easily share all the necessary information, facilitating the synergistic strength of these strategic activities.
e-Commerce software integration with HubSpot
Shopify and HubSpot
There has already been a native integration between Shopify and HubSpot for some time now. Thanks to this integration, it is possible to transfer data regarding purchases made by customers to HubSpot and recreate the products also in the HubSpot database.
In this way the channel manager can create lists based on the behaviors that users adopt on the net, personalizing communications. Furthermore, it is possible to view constantly updated data in the summary dashboards.
The integration between HubSpot and Shopify is simple, in fact a click in the settings is enough to authorize the connection between the two platforms. After an initial synchronization, data exchange occurs automatically in real time.
Other integrations
Of course, the Shopify integration isn't the only one. In addition to it, in fact, it is possible to integrate HubSpot with:
- Magento 2.0, open source CMS for e-commerce
- WooCommerce, open source ecommerce plugin for WordPress
- BigCommerce, ecommerce platform
These integrations are made possible by the Unific app, featured in the ecommerce Integrations section of HubSpot.
In addition, HubSpot offers the ecommerce Bridge, an API (Application Programming Interfaces) that handles most data synchronization processes with a very large number of ecommerce platforms, such as Prestashop.
We at Ekeria are HubSpot partners and BigCommerce partners and can help you develop your Inbound Marketing strategy for ecommerce. Contact us to find out more about all the features offered by the HubSpot eCommerce platform, you can book a free consultation!