Search engine optimization (SEO, acronym for Search Engine Optimization) is essential for improving the visibility of your website in search results and making you find it organically by an already potentially interested user. In fact, if well positioned, your website could present itself as an answer to the question asked by the user on his search engine.
Using a tool like SEO HubSpot can help you implement an effective strategy and obtain tangible results in terms of increased traffic and, therefore, also conversions. In this article, we'll explore best practices for making the most of HubSpot's SEO.
To begin, it is necessary to give an introduction to how organic search works.
When you do a search on Google, for example by entering "apple pie recipe" in the search bar, the search engine searches its vast database of web pages that it has already explored before. This data was collected by its "crawlers", which continuously visit websites and store the information in a huge index.
Google uses a complex algorithm to analyze all the pages that contain your search keywords and evaluate which are the most relevant and useful. Consider factors such as the quality of the content, the authority of the site and the presence of keywords. Finally, it presents you with a list of results ordered by relevance, first showing those it deems best to answer your question. These are organic results, which appear naturally based on their quality and relevance.You can view the position of your website pages through specific tools such as Google Analytics and Semrush.
HubSpot is a management software that offers a series of suites for complete management of a company's communications and marketing, in every aspect, from contact management to communication channel management, ending with reports.
Among the various functions it makes available, it offers a complete suite of SEO tools that allows you to optimize your website and your content, whether it is a website page, a blog post or even a landing page. Using these tools can help you improve your site's search engine rankings and attract more organic traffic.
The CRM provides information on how to improve the positioning of the site, but first you need to do a search for the keywords to use in your texts. This research can be done in several ways. One of the main tools is Google itself. In fact, just by writing a keyword in the search section, Google suggests related searches that can be used as keywords in the texts you will write.
Another tool is the aforementioned Semrush. It is a software full of tools that allows you to analyze data from your website such as the authority and position of your content in search results, but also the competitor's site and keywords of interest.
Once you understand which keyword you want to work on, after a study of search volumes and difficulty, you can start writing the texts of the page or blog article you want to position for that word.
One of the most useful features regarding HubSpot content is the SEO recommendations when writing a page or blog post. These recommendations guide you through the optimization process, suggesting specific improvements for your website. These tips cover various aspects, such as:
and many other details that, when added together, make the difference in appearing high in search engine results. Simply enter text in the space provided to get SEO recommendations based on analysis. Inside the page you are working on there is a section dedicated to all these suggestions, where you can indicate the chosen keyword and which pillar page to connect it to.
Do you want more information on the complete package of tools that CRM offers? Request a free demo now with Ekeria, HubSpot's gold partner.
In addition to suggestions, the CRM has a section dedicated to SEO, within the "content" macro category. Within this section you can see:
and all the details relating to all this. In this way you can have a complete picture of the SEO status of the site.
Google Search Console integration with HubSpot is another powerful tool. This integration allows you to view Google Search Console data directly within HubSpot. You can monitor your website's performance in Google search results, identify queries that bring traffic, and view clicks received. This way, you can gain valuable insights into the keywords that are driving traffic to your site and use them to improve your content's position for SEO. You can also identify any technical issues that may be affecting your site's visibility in search results and address them promptly.
With this HubSpot Google Search Console integration, you can monitor website performance and make informed decisions to improve your online visibility. This tool helps you make your website optimal for search engines and reach a wider audience online.
Viewing the results of your SEO activities is essential to evaluating the effectiveness of your strategy. HubSpot provides detailed, customizable dashboards and reports that show, among other things, how your pages are performing in search results. These tools allow you to monitor progress and make targeted adjustments to your SEO strategy.
Reports can be edited in the editor, so you can only view the results that interest you.
HubSpot SEO integrates seamlessly with its inbound marketing strategy. Inbound marketing focuses on attracting, engaging and delighting customers through quality content. Improving the position of your website and your contents for search engines is a fundamental part of this strategy, which must start from an analysis of the competitors and continue with a well-defined plan of the words and topics for which you want to place. The strategy involves a precise study of the site's layout, pages and sub-pages, with blog articles to support each of them.
Landing pages are essential for converting visitors into leads. Improving landing pages for search engines can increase their traffic and, consequently, the number of conversions. By using HubSpot's SEO tools, you can ensure that each landing page is well optimized, as well as well constructed to be in line with the company's brand identity.
For websites in Italian, it is important to ensure that SEO practices are adapted to the language and target market. HubSpot offers features that support the translation and optimization of Italian content, making it possible to access it here for optimal results.
In conclusion, using HubSpot's SEO tools can transform the visibility and effectiveness of your website. By following SEO recommendations and taking advantage of integrations like Google Search Console, you can optimize every aspect of your site to improve your search engine rankings and attract more organic traffic. HubSpot's strategy for inbound marketing, combined with a solid SEO strategy, will help you achieve your digital marketing goals.
Ekeria is a gold partner of HubSpot. Contact us for a free demo if you want to know more.
HubSpot is an inbound marketing and sales platform that offers SEO recommendations to optimize websites and improve search engine visibility.
With HubSpot's SEO tools, you can analyze your site's performance, identify relevant keywords, and follow SEO recommendations to improve your search engine rankings.
HubSpot's SEO strategy includes website optimization, creating quality content for blog posts and landing pages, integrating with Google Search Console, and using SEO tools to monitor and improve search results .
To integrate Google Search Console with HubSpot SEO, log in to your Google Search Console account and follow the instructions to authorize access and view Google search results directly in HubSpot.
To optimize your blog posts, make sure to include relevant keywords, appropriate metadata, tags, and page details optimized for search engines.
To get started, you should go to HubSpot's content editor and click on the left sidebar menu. Then click the "Learn more about recommendations" drop-down menu and select the checkbox next to pages hosted outside of HubSpot. This will impact the SEO of the site.