Website design has become a crucial element for online success. Two core disciplines, User Interface (UI) design and User Experience (UX) design, are shaping the way we interact with websites. Later, we will explore in depth what UX and UI design are and how they combine to create a user experience that is as great as it gets. We will discover how these two aspects fit into the creation of a website and the tangible benefits they offer to website owners and users.
User Interface Design is about the visual aspect of the website. That is, how the website looks and how users interact with it. UI designers work on aspects such as:
All this must be consistent with the identity of the brand, and the elements themselves must be consistent with each other. The goal of the UI designers is therefore to create an attractive and intuitive interface, easy for the user to navigate. The UI design takes care of the visual details that capture the attention of users and guide them through the site to what they are looking for, or that might interest them.
The User Experience design is broader and involves the overall user experience when visiting the website. UX designers focus on ease of use, accessibility and usability. This means creating logical workflows, ensuring that the site works on different devices, that is, that it is responsive, and making the browsing process as smooth as possible. The main goal is to make sure that users find the website easy to use and that it meets their needs. These are some of the key principles of UX design:
User Flow. UX designers define the path a user will follow through the product. This should be intuitive and easy.
Usability and Testing. UX designers conduct usability testing to identify problems and improve the user experience. This may include tests with real users.
Accessibility. Ensuring that the product is accessible to all people, including those with disabilities, is an important aspect of UX design.
UI and UX design are closely linked and integrate when creating a website. For example, a designer UI takes care of the graphic and visual design of a navigation button, while a UX Designer makes sure that that button is placed in a logical place and that its functionality is intuitive. Both work together to create a consistent and engaging experience.
Some of the main differences can be summarized as follows:
The implementation of UI and UX Design in a website offers several advantages:
In conclusion, UI and UX Design are essential elements in creating a successful website. Both aim to provide an exceptional user experience, from the visual aspect to the navigation flow. Investing in UI and UX design can bring many benefits, including a better user experience and a more effective website.
Invest in creating your website with Ekeria. Contact us now and request a free call.