Thanks to the experience and in-depth knowledge in the aesthetic medical sector, the professionals of 7even Clinic can offer all-round assistance to patients. There are numerous face and body treatments that can be performed at the clinic, all of which are customizable according to specific needs.
Discover more about 7even Clinic and visit their website!
7even Clinic turned to Ekeria, a Digital Marketing Agency, as it wanted to implement its online presence.
The main objectives that the customer presented to us were the following:
Before implementing our strategy, we carried out an in-depth analysis of the target, by studying their needs, tastes, and characteristics. Our study showed that the clinic's main clients are women over the age of 25. In addition to the female audience, however, there is also a good portion of male users.
We also created effective communication in line with the brand identity of 7even Clinic.
The need to implement an inbound marketing strategy immediately became clear. We have taken detailed steps to improve the image by creating a logo that best reflects 7even Clinic, create a website, improve communication with a social media marketing and email marketing strategy.
To improve the company's image, we first created a new logo that best reflected the brand identity and was easily memorable for customers.
The analysis phase of the competitors' logos was fundamental as it allowed us to understand the main trends.
The logo we have proposed is characterized by a circle with dots of different sizes, which represent circularity and balance. The color chosen for the points was green. This shade is in fact associated with the medical field and refers to concepts such as well-being and health. As for the font, it was decided to choose an elegant font, with soft and gentle lines. In this case the chosen color was black, to make it clearly visible and legible.
The creation of a new site is a necessary activity to increase one's notoriety online, and consequently increase the number of customers.
For the creation of the new 7even Clinic website we used WordPress, a platform that allows the creation and distribution of websites. WordPress is characterized by ease of use, by the possibility of inserting images, photos, and videos and because it allows you to constantly update the pages and sections in a dynamic way.
The new logo and a drop-down menu made up of numerous sections have been added to the site's home page, each dedicated to a specific treatment that 7even Clinic offers. In addition to these, the "Staff" section has been added, where the clinical team is presented, made up of medical professionals, the commercial director and the health director, the safety manager and the marketing and customer service manager.
After the "Staff" section, there are the "Gallery" sections, with photos of before and after treatments, "7even Clinic Stories", with videos in which patients talk about their experience, "News", with blog articles, and finally "Contacts", with useful information for communicating with the clinic.
We decided to create a company blog, so the site would be constantly updated where articles relating to the medical-aesthetic treatments that can be performed at the clinic are periodically published.
The articles highlight the benefits of the treatments and aim to provide useful information to interested users. All articles are written from the perspective of SEO so that they rank higher on the main search engines.
Before proceeding with the drafting of the articles, a survey was conducted to understand what were the main searches made by online users. The keywords were carefully analyzed using specific research tools on the web, including Semrush. Furthermore, the topics are pre-approved with the clinic managers and are then published monthly.
The contents on the site are elaborated so that they are clear and simple for the target audience. The treatments offered through the clinic are very specific, therefore the articles are easy to read and easily understood even by the less experienced.
The inclusion of bullet points and boldface have been used to make specific words stand out.
"How to attract customers?" The answer is by planning a social media marketing strategy.
Social media is a communication tool and therefore should always be included in your strategy. In fact, through social networks it is possible to reach new targets, promote one's products and services and increase the level of awareness. These tools are also useful for increasing traffic on the website.
The social networks we managed were Instagram and Facebook. For example, Instagram, which bases communication on images, is particularly useful for an aesthetic medical center, especially for sharing before and after photos of treatments.
On both social channels we have taken steps to insert the company logo as a profile picture, so that users can recognize the clinic immediately.
The social contents have been created based on the interests of the target and the characteristics that differentiate the various channels. Each piece of content features the company logo and colors, to be easily distinguishable. In addition, the posts are scheduled from month to month, to ensure a constant publication of content.
In addition to static photos, we have planned the publication of video reels, especially on Instagram, to further grab the attention of potential patients.
Finally, we have planned sponsored campaigns on social media to reach an even wider target.
To keep communication with customers alive and inform them of new treatments or promotions, we have developed an e-mail marketing strategy using HubSpot, a CRM software that allows the integrated management of various marketing activities.
Also, for the creation of e-mails we stayed true to the brand identity by using specific colors and inserting the new logo. The e-mails contain a brief, easy-to-understand text that presents the benefits offered by a particular treatment or promotions that the clinic has planned for that specific month.
The answer to "how to attract customers?", is certainly HubSpot, as this platform allows you to reach your ideal customers through the various services offered.
Through the inbound marketing strategy that we have implemented, we have managed to meet the needs of our client.
7even Clinic's business has improved: the number of clients has increased thanks to the social media marketing strategy adopted, along with the new website and blog articles.
The contents developed from an SEO perspective have made it possible to improve online positioning and to be more visible to new users. Communication has also increased, thanks to the new contents developed for the target, and to the mail marketing strategy.
Ekeria, an agency specialized in inbound marketing, is by your side to help you improve your online presence. Contact us for a free consultation!