Zehus was founded in 2013 as a spin-off of the Politecnico di Milano. Since 2019 the company has become part of the Eldor Corporation group, an international leader in the automotive sector. This union represented a big step forward for Zehus, especially in terms of production quality and reliability. Indeed, Eldor has a network of customers all over the world with factories located in Italy, Turkey, Brazil, China and the United States. Through the integration with Eldor, Zehus aims to become a leading technology supplier in the e-bike and light electric vehicle sector.
Zehus' guiding value is environmental sustainability.
To find out more about Zehus, visit their website!
Zehus is currently in a phase of expansion and growth, which is why it has set itself new and challenging goals. In particular, the company aims to improve relations with current and potential customers. For this reason, it believes in the fundamental importance to know and communicate with them.
In detail, the objectives that Zehus has set are the following:
Zehus turned to Ekeria, a Digital Marketing agency, to achieve these objectives.
After listening to and understanding the customer's needs, we implemented an Inbound Marketing strategy aimed at achieving the defined objectives. The strategy we have come up with revolves around the desire to create meaningful relationships with users, providing them with useful information in a non-intrusive way.
The main steps of the strategy were, in order:
For each step, the best tools and strategies were identified based on the reference sector: the HubSpot CRM platform, SEO activity and the creation of a blog.
To better understand and communicate with customers, we proposed to Zehus to equip itself with a CRM platform to manage the communication flow through all online channels, such as email, social media and web pages; deepen the knowledge of their network of contacts (visitors, leads, customers and partners) and profile and segment them according to their characteristics.
Among the various platforms present, the choice fell on HubSpot, as an All in One platform that differs in its ease of use, the completeness of the functions and the perfect integration between all the modules.
The implementation project was carried out in close collaboration between the Zehus team and the Ekeria team in order to make the most of the potential of HubSpot, obviously adapting it to the customer's needs and internal processes. In particular, the implementation concerned the following HubSpot Hubs: CRM, Service Hub, Sales Hub and Marketing Hub.
The main steps of the process were:
All this took place with weekly alignment meetings and ad hoc training sessions.
The main objective, is to know and communicate with customers, has been achieved.
Using HubSpot has allowed for greater alignment between the Sales and Marketing teams on interactions with current and potential customers. This alignment has led to a reduction in the time spent exchanging information as the teams of the different functions all work within the same platform.
Furthermore, it was possible to monitor the Sales Pipeline constantly and in an agile way to better follow the negotiations in progress.
Finally, customer satisfaction has increased thanks to the optimal management of the after-sales service through the HubSpot Service Hub.
We at Ekeria are by your side to help you implement your online presence. Contact us or visit our website!