Strategy and Editorial Plans

Having a precise and well-defined online strategy means building a solid foundation for all the choices and actions that will be taken later on.

Through a well-defined editorial plan, the contents to be published on the various chosen communication channels are concretely defined.

Why is it necessary to plan a strategy and a consequent editorial plan?

In a constantly evolving digital world, standing out online is crucial. In this landscape, having a well-defined strategy is like having a solid framework upon which to build the entire online presence. Through a well-defined strategy, you can work towards consistent communication with few and specific objectives. A solid strategy serves as the compass that guides and navigates through the sea of online content, ensuring that every step is intentional and targeted.

This is followed by the planning of an Editorial Plan. Editorial plans are the implementation of the strategy. Through these plans, practical decisions are made about what to communicate, through which channel, and at what frequency. By planning every communicative action, you can convey a precise image of your reality while maintaining consistency in language, tone, and graphics.

What are our services?

Creeremo un piano strategico che definisce chiaramente il tuo messaggio, gli argomenti chiave e la frequenza di pubblicazione. La pianificazione è fondamentale e noi ti forniremo uno schema dettagliato per i tuoi contenuti, garantendo coerenza e rilevanza, oltre ad una costante comunicazione con te per fornirti ogni aggiornamento.

Our agency is here to create a tailor-made editorial strategy together with you. Our experts work closely with you to understand your goals, your audience, and your voice. This way, we will have a clear direction for your strategy.

We will craft a strategic plan that clearly defines your message, key topics, and posting frequency. Planning is crucial, and we will provide you with a detailed content schedule, ensuring consistency and relevance, along with constant communication to keep you updated.

Contact Ekeria, a content marketing agency, to find out more.

Preliminary analysis

The strategy begins with the analysis of the target audience, with a focus on their needs. By carefully studying the target audience you can understand what language to use, what communication methods to adopt and what are the best levers of marketing to put in place.

In addition to this, at Ekeria we define together with you the goals to be achieved.

Choice of channels and content

Once objectives and targets have been identified, the platforms to be used and what content to convey on them are chosen accordingly.

Each target has one or more communication routes suitable for their habits. Our job is to choose the best according to the preliminary analysis.

Creation and planning

At this point we create an editorial calendar where we decide in detail what content to publish and with what time frame to do so.

Once we have defined the plan in detail, we program all publications with appropriate platforms depending on the channels.

Monitoring and adaptation

Part of the strategy is also a continuous analysis of what is being implemented. You have to monitor the results, collect feedback and decide whether and how to change your strategy.

On the basis of these changes, we will work accordingly on the editorial level, modifying it to optimize the results as much as possible.

What benefits can be achieved with a good strategy?

Clear Focus. A well-defined editorial strategy helps to focus on what truly matters, avoiding the dispersion of energy and resources on irrelevant content.
Audience Engagement. Consistent and relevant content creates a stronger connection with the target audience. The editorial strategy allows addressing the challenges of change in line with readers' needs.
Improved SEO. A well-structured strategy includes keyword research and optimized content design, leading to better search engine rankings and increased organic traffic.
Operational Efficiency. Planning enables time optimization. Knowing what and when to publish allows for strategic organization of efforts, freeing up time to focus on other aspects of the business.
Brand Consistency. A well-structured editorial strategy helps maintain a cohesive and recognizable voice in all produced content, contributing to solidifying the brand's identity.