HubSpot Italia

The #1 CRM platform for optimizing and aligning Marketing, Sales and Customer Service processes

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HubSpot CRM is the solution that helps your business grow

HubSpot is a CRM platform that provides tools and resources to help companies grow and effectively manage customer relationships. HubSpot CRM is positioned as a market-leading integrated solution. It has features covering various areas, such as:

marketing automation,
sales software,
customer support
web content management.

Connect data, teams, and customer information from any system in the enterprise. Improve data quality and gain valuable time savings to spend on what really matters.

The mission is clear. In fact, CRM aims to facilitate and support the growth of companies by optimizing and aligning the processes of:

Marketing
Sales
Customer Service

The whole thing runs on the cloud. This allows collaboration of the various teams in real time.

The #1 platform for inbound marketing

This versatile platform allows you to better manage each stage of the inbound marketing methodology. Let's look at them:

Attract. Start by attracting the attention of your target audience through high-quality, relevant content. This can include blog posts, videos, guides, and more. The more in-depth and useful the content, the more users-potential customers-will be interested in it.
Involve. The next step is the engagement phase. This focuses on converting visitors into leads. It does this by offering them premium content, discounts and offers in exchange for their contact information.
Delight. Once you have acquired leads, the delighting phase aims to provide them with an exceptional experience. This must exceed their expectations. This allows you to establish lasting relationships. You can reward your customers with dedicated news, recurrences, exclusive content, and anything else that may be of interest to them and represents added value.
Loyalty. Finally, the loyalty phase aims to maintain and further develop the relationship with existing customers. It does this by offering ongoing support, useful resources, and additional opportunities for engagement.

This model emphasizes the importance of providing added value to target audiences and building authentic and lasting relationships with customers. In addition, this fosters spontaneous word of mouth among customers who are satisfied with the products, services, and relationship built.

HubSpot for small and large companies

CRM stands out as a versatile solution that can be adapted to the needs of both small businesses and large companies, in both the B2B and B2C sectors.

For small businesses, it offers a complete package of marketing, sales and customer service tools. It provides an efficient and effective way to manage all stages of the customer lifecycle. With features such as.

contact management,
marketing automation,
content creation,

small businesses can create targeted marketing campaigns that generate tangible results. All without the need for a large team or considerable financial resources.

For large companies, the software offers tailored solutions that can be scaled up. In this way they meet the complex needs of large organizations. With advanced features of:

contact management,
ersonalization of user experiences,
detailed reporting,

enables large companies to create sophisticated marketing and sales strategies that fit their specific processes and goals.

Whether a small business looking to grow rapidly or an established company looking to maintain its leadership position in the market, software provides the solutions and resources needed to consolidate success in an increasingly competitive market environment.

Marketing Hub

The Marketing Hub is a comprehensive platform for managing digital marketing activities. It provides tools for content creation, email marketing, social media management and more.

Through advanced automation and segmentation features, it enables you to generate and nurture leads effectively. It also offers detailed analytics to monitor campaign performance and optimize marketing strategies. Using the Marketing Hub, companies can:

increase online visibility
engage target audiences
generate tangible results for their business

Sales Hub

Sales Hub is a comprehensive solution for optimizing sales activities. Through advanced tools, it allows you to:

manage contacts,
monitor sales opportunities,
automate sales processes.

With features for managing pipelines, scheduling meetings, and sending customized emails, it helps sales teams close more deals effectively. It also offers a wide range of analytical tools to measure sales performance and identify the best strategies. With this tool, companies can increase sales productivity, improve customer engagement and accelerate their growth path.

Service Hub

The Service Hub is a state-of-the-art platform for customer support management. With intuitive tools, it allows you to effectively manage support tickets, create a knowledge base for customers, and automate support processes.

Through the collection of customer feedback and performance analysis, it helps to continuously improve the quality of service delivery. It also facilitates collaboration among team members, and enables smooth and efficient handling of service requests. As a result, by using the Service Hub, companies can differentiate themselves from competitors in two ways:

providing superior customer service
by promoting customer loyalty

Content Hub

The Content Hub is a state-of-the-art platform for web content management. It offers intuitive tools for:

the creation
management
optimization

of content, including websites, blogs, and landing pages. Because of its flexibility and ability to customize, it enables the creation of digital experiences that are of interest to users browsing the Web.

With advanced SEO features, through a series of targeted suggestions, it enables companies to maximize the effectiveness of their online content. In addition, the Content Hub provides Content Remix, a system that enables the generation of a variety of different types of content such as

audio file,
post,
landing pages,
blog articles,
more,

starting from a single existing piece of content. This can greatly simplify the dissemination of a single piece of content to different channels in different forms.

Operations Hub

Operation Hub is the integrated solution for optimising business processes. Through data integration tools, workflow automation and data cleansing, it enables companies to centralise and standardise their operations.

With advanced analysis and reporting capabilities, it provides detailed insights for informed decision-making. Thanks to its flexibility and customisation, Operation Hub adapts business operations to the specific needs of each company, promoting efficiency and growth. Using Operation Hub, companies can optimise their operations, reduce costs and maximise value for their customers.

Commerce Hub

Commerce Hub is a suite of tools designed to simplify the creation of revenue opportunities and payment management through HubSpot. With Commerce Hub, you can generate invoices, payment links and quotes, suitable for both one-time payments and recurring subscriptions. All with options to customize including discounts, commissions and fees.

By integrating HubSpot's business tools with CRM data, you can manage revenue and customer information in one place. This also allows you to leverage automation and reporting in business processes, such as:

The automation of sales activities,
the sending of post-purchase emails,
the creation of revenue reports.

In addition, if external systems are used for business processes, existing accounting tools can be integrated with HubSpot. This ensures synchronization of data across platforms.

HubSpot Connect: unifying and enhancing your business ecosystem

HubSpot Connect revolutionizes the way companies manage their work processes. By integrating CRM with software already in the enterprise, it creates a homogeneous ecosystem of data that makes work easier, avoids errors and provides the right information to those in charge of coordinating activities.

Integration with ERP systems, for example, enables companies to:

synchronize customer data,
optimize sales processes,
improve customer relationship management,
improve collaboration among internal teams.

With this feature, companies can easily integrate their applications, creating a synergistic, high-performance system. This maximizes the investment in existing software solutions. It also simultaneously improves the customer experience and the effectiveness of the work of various departments.

HubSpot Mobile: manage your business wherever you are

With the software's mobile application, HubSpot allows you to have all your data at your fingertips at any time. Whether you're in the office, on the road or away, you'll have all the functionality with you, right on your smartphone.

Research leads, monitor the performance of marketing campaigns, manage negotiations and the activities of your sales and customer service teams. All using an App with an intuitive interface. With HubSpot Mobile, you have complete control of your business wherever you are. This allows you to make informed decisions and act in a timely manner to achieve your business goals.

With business card scanning, quickly add new contacts to your database effortlessly. In addition, you can keep your contacts updated efficiently and focus your energy on business relationships.

Why choose HubSpot?

If you are looking for a CRM, it is critical to carefully evaluate your options to find the solution that best suits your needs. Here are some reasons why you might consider HubSpot over its competitors:

Integrated Suite: HubSpot offers not just a CRM, but a full suite of integrated marketing, sales, and customer service tools. This means you can manage all customer interactions in a single platform, facilitating collaboration between departments and providing a holistic view of the customer lifecycle.
Ease of Use: HubSpot is known for its intuitive and user-friendly interface. Even beginners can quickly start using the platform without the need for advanced technical skills.
Customization: With HubSpot, you can easily customize the CRM to fit your specific needs and unique business processes. You can add custom fields, create automated workflows, and configure custom reports to track metrics that are important to your business.
Powerful Automation: HubSpot offers a wide range of automation features that save you time and effort in managing daily tasks. You can automate email follow-up, automatically assign leads to salespeople, send notifications based on specific actions, and more.
Competitive Rates: HubSpot offers several pricing options, including free versions and paid plans. This allows you to choose the plan that best fits your needs and budget, without having to sacrifice quality or functionality.

HubSpot offers a unique combination of advanced features, ease of use, customization, automation, customer support and competitive pricing that set it apart from its competitors.

Does HubSpot integrate with my business systems?

HubSpot offers many integration possibilities with ERP systems and enterprise software, enabling synchronization and sharing of crucial data. This promotes a unified view of customers, streamlining relationship management and simplifying business processes.

How long does HubSpot setup and onboarding take?

The duration of HubSpot implementation and training varies depending on the number of Hubs and the type of licenses purchased (Starter, Professional, or Enterprise). In general, it can be said that HubSpot setup and onboarding can take anywhere from a few weeks up to six months to complete. Collaboration between the enterprise team and HubSpot partners is critical to achieving the expected results on time.

Does HubSpot track and log emails?

Yes, HubSpot integrates with the mail system used by the company and automatically records emails sent and received in the CRM. Email integration enables centralized management of communications, while the tracking function provides detailed information, including when recipients open emails.

Can I use HubSpot on my cell phone?

Yes, you can use HubSpot from any smartphone, Apple or Android, by downloading the appropriate App found in the stores. This will make it easy to work on the go to search for information, enter a new contact and manage key marketing, sales and customer service activities.

How much does it cost to purchase HubSpot?

HubSpot licensing costs can vary depending on the products purchased and the level of functionality required by the company. HubSpot offers free and paid plans, with prices starting at less than €500.00 per year. You can find pricing details directly on the HubSpot website or by contacting our sales team to get a customized quote based on your company's specific needs.