Intelligenza Artificiale e Marketing: come cambiano le strategie
Why the content
Social media as a virtual place to present oneself
The website is the digital showcase of your brand. Website content is the key to capturing visitors' attention and communicating your message clearly and effectively.
Every page, every word and every image contributes to creating the brand image in the minds of visitors. Well-curated content not only informs, but also engages and guides visitors towards the desired action, whether it is the purchase of a product or the request for information.
Services offered
What are our services?
Our agency specializes in creating content for the website that can stand out in today’s landscape. We work closely with you to understand your vision, goals, and target audience.
From writing catchy texts to engaging images and videos, we make sure every element of your site communicates your value effectively. We create content that resonates with visitors and guides them through your site.
Keyword research
Understanding which market the brand to which the site belongs is positioned is the first step. Once identified, it is essential to carry out a keyword research.
In this way they will be able to use specific keywords for the contents of the different pages, thus intercepting the target in their organic searches on the web.
Competitor analysis
Another step is the analysis of competitors. In this way you can study the strengths and weaknesses of competitors.
From this you decide what content to create and what to avoid, in what form to display it and what language to use.
Content planning
Once the keywords have been identified, the contents of the individual pages are created. Subsequently, the topics that will be published in a possible blog are planned, if the website has them.
The blog keeps the site active, can increase user interest and leads the site to have more visibility on the web.
Content update
Based on the data collected once the contents have been published, you can decide if and how to change what has been produced.
It is important to test the contents, optimize them from an SEO perspective and understand what works best for the target audience, maintaining flexibility for any changes.
The benefit
What are the benefits of good content?
- Long-lasting impact. Well-crafted content leaves a lasting impression in users' minds. Visitors who find clear and useful information on your site are more likely to come back and share the brand with others.
- Optimized conversions. Strategic content guides visitors to the desired action, increasing the conversion rate. Persuasive text and well-placed call to action can make all the difference in turning visitors into customers.
- SEO Ranking. Search engine-optimized content improves website placement on search results. This increases online visibility organically and attracts a wider audience.
- Brand Consistency. Website content helps maintain consistency in the brand’s message and image. This builds trust and recognition among visitors.
- Clear information. Well-structured and informative content makes it easier for visitors to understand what the brand is about, the reality it is made of and everything about it. This drives them to stay longer on the site and explore further.
Digital Tips
News and suggestions from the world of Digital Marketing
In our Blog you can read the latest articles with trends from the digital world, written by our experts.
Contacts
Let’s talk about content
Ekeria, a Milan-based digital agency, supports you in designing and implementing a solid strategy and editorial plan that can make the most of your website and position it organically among the top Google results.