What is the marketing of false negativity
In the increasingly competitive arena of marketing, [...]
We help companies grow with the best Digital Strategies.
Inbound Marketing Certification for B2B and B2C markets.
What
The inbound marketing methodology is a strategic approach that focuses on creating quality content to attract, engage, and retain the target audience.
Using blogs, social media, SEO, and email marketing, we aim to create a more natural and personalized buying journey for your customers.
With inbound marketing, we strive to build a trusting relationship with the audience by providing valuable information to solve problems and meet their needs. This approach results in increased qualified traffic, conversions, and customer trust.
Conclusions
IAs an inbound marketing agency, we offer a wide range of services to enhance your online presence, fuel growth, and help you achieve your business objectives.
SEO
Search Engine Optimization is the technique that allows us to be found on search engines.
Social Media Marketing
There are several kinds, and each kind is suitable for a type of communication. If you want people to know you, you must be present.
Content Marketing
Through the creation of valuable content, you can increase online visibility, engage your audience, build trust and position your brand as an expert, generating new leads.
CRO
With 'Conversion Rate Optimisation', we find the way to improve your website's ability to convert visitors into customers.
Strategic Marketing
A good digital strategy, supported by data, can help organisations find new customers and retain existing ones.
Marketing Automation
We implement marketing automation processes to increase efficiency, personalise interactions and improve lead conversion and customer trust.
Why
The first phase of Inbound Marketing involves attracting people to the Website and Social Pages.
These are people who have voluntarily entered our site because they have found information of interest to them.
This is a still anonymous audience that, while not immediately willing to buy our services or products, is certainly inclined to do so.
The second phase of Inbound Marketing and Lead Generation is the construction of a database of registered or profiled people who are interested in a product or service that your company can offer.
The objective is to ensure that the largest number of visitors, by filling out a form, leave us their email and other information that is useful for us to know and "catalogue" it.
The third phase of Inbound Marketing allows you to transform a lead, therefore a person who is interested in our products/services into a customer.
It might just take a longer time.
The mistake that many entrepreneurs or marketing managers make is to abandon that contact if, after the first requests and purchases, they do not receive positive feedback.
Often, it's just a question of what it takes to gather more information about the product/service and to gain more trust in the brand. For this it is fundamental to have a good strategy in Lead Nurturing.
The fourth phase of Inbound Marketing plans to satisfy the customer's needs and surprise them with something welcome and unexpected.
It is the so-called "engagement" phase which consists of creating a higher level of relationship between the company and the customer.
Bonds are consolidated, the company progressively enriches the contents that the customer needs, leaving the possibility open for them to comment and share this information online, thus generating a virtuous exchange which leads the company to grow.
Digital Tips
In our Blog you can read the latest articles with tips from the technological world, written by our experts.
Contacts
Our Project Managers are at your disposal for a free consultation, please disturb them.
We are carving out a place for ourselves among the best Inbound Marketing Agencies in Milan.
Ekeria is a digital agency based in Milan. As a web agency, we deal with the design and creation of websites and e-commerce. We offer SEO services for website positioning and social media management. We carry out digital advertising activities such as Strategic Marketing, Lead Generation, Google Services, E-mail Marketing. We help you develop and create content to strengthen your brand identity and acquire new customers.
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