Experts in marketing process optimization and the creation of workflows that nurture leads and aid in converting them into customers
Automation
What are the benefits?
With e-mail marketing you can reach a wide audience, personalise communications, control results, automate processes and create lasting customer relationships. The benefits of email marketing include:
Wide reach: email marketing allows you to reach a large target audience quickly and efficiently. You can send emails to a large number of people at once, reaching potential or existing customers in a direct and personal way.
Personalisation: With segmentation and personalisation options, you can send targeted messages to recipients. You can tailor emails according to recipients' preferences and behaviour, creating a personalised experience that increases engagement.
Cost-efficiency: email marketing is a relatively inexpensive marketing channel compared to other traditional forms of advertising. You can reach a large audience with a relatively low investment.
Traceability and measurability: You can easily analyse the performance of your email campaigns and get information on opens, read time and other metrics, useful for evaluating the effectiveness of your strategies.
Automation: Email marketing automation allows you to create workflows based on user behaviour. You can send welcome messages, follow-up messages, promotions or cart abandonment messages in an automated way, saving time and improving communication.
Engagement and loyalty: email marketing allows you to maintain constant contact with your customers, providing them with useful information and special offers. This encourages customer engagement, strengthening the relationship with your brand and increasing customer loyalty in the long term.
Consulting
What Ekeria can do for you
Ekeria provides specialised support and advice to companies interested in improving their email marketing strategies.
The main objectives of email marketing consultancy are:
Improving the performance of email marketing campaigns: Consulting can help optimise email marketing campaigns by improving message effectiveness, audience segmentation, sending strategies, call-to-actions and more. The goal is to increase email open rates, user engagement and conversions.
Increasing the list of qualified contacts: Email marketing consultancy can help develop strategies to increase the list of qualified contacts interested in the company's offering. This may include implementing lead acquisition tactics, creating effective landing pages and audience segmentation.
Personalise and automate communications: Consulting can guide in the implementation of marketing automation tools to create automated and personalised workflows, enabling the sending of targeted emails based on the user's behaviour, preferences and stages of the user journey. The goal is to provide a personalised and relevant experience for each recipient.
Monitoring and analysing email marketing metrics: Consultancy can help to define benchmark metrics and monitor the progress of email marketing campaigns. Through data analysis, strengths and weaknesses of implemented strategies can be identified and improvements can be made.
Digital Tips
What does a Digital Agency do?
Marketing agencies mainly deal with promoting a company's brand and/or the products and services it offers. The ultimate goal is to help these companies grow their business.
Ekeria is a marketing agency specialized in the digital and Inbound Marketing, and it uses online channels to support companies in their growth path.
In our Blog you can read the latest articles with trends from the world of digital marketing, written by our experts.
