Strategic Marketing Consulting

The term “web marketing” is used to refer to any advertising activity conducted online.

Most of the marketing activities are now done through the Internet due to the lower cost and the fact that it can reach a much larger number of customers.

Web marketing is the process of using the Internet to market a business. It includes the use of social media, search engines, blogs, videos and emails.

Promoting a business takes a lot of effort and there are a variety of ways to do it.

Traditional advertising in newspapers, radio and television, direct mail and billboards have been around for decades but in recent years it has become increasingly expensive, difficult to manage and ineffective.

With the advent of the Internet, conveying your messages to the right customers is much easier.

With loads of people using the internet every day, there are huge opportunities to get your product or service in front of people who need or want it.

Web marketing takes many different forms and comes with different tools – banner ads, promotions, emails, and social media posts are three of the ones you've probably heard the most about.

Web marketing offers you unique benefits that other advertising and promotion channels fail to match. 

1. Convenient: as we have anticipated, traditional forms of marketing are much more expensive than a digital marketing activity. Facebook ads, for example, are 3 times cheaper and more targeted than radio, TV or print ads.

2. Focused: through the numerous data that you can always collect thanks to the internet on the preferences and characteristics of your target audience, you will be able, with a well-studied web marketing strategy, to reach the clientele that interests you and which, above all, is it interested in your offer.

It is important to think carefully about the message you want to convey, which customers you want to reach and, consequently, choose the best channels with which to send messages. Only with a well-structured web marketing strategy will you be able to attract and engage the right customers. 

3. It builds relationships: very often traditional marketing is experienced as intrusive and disturbing by consumers and customers, who instead prefer to decide and choose which messages and offers to reach them. A well-made web marketing strategy must take into consideration the ever-increasing power that customers have today. Your audience can access an unlimited amount of information, through which it makes comparisons, creates expectations and finally uses it to decide which of the various companies it wants to rely on. To be successful you must be aware of this process, and you must study a plan to convey the right messages at the right time to your customers, offering adequate solutions and addressing weaknesses delicately. This will make it easier to start conversations and build trust with your customers rather than other more traditional types of marketing.

4. Easy to adapt and edit: Social media advertising, banner ads or other online campaigns can be optimized and revised quickly and with little effort. With preferences constantly changing, this is a big plus. New prices, additional products and rush sales can be managed easily with web marketing initiatives.

5. ROI measurable and easy to determine: How successful are your current advertising campaigns? How many deals did they get you to close?

Sometimes these answers are hard to come by. One of the best advantages of web marketing is its ability to quantify the results and associate them with the individual activities performed, in order to understand which ones are performing and are profitable. 

For example, by setting URLs in the ads you place, you can see exactly where leads are being generated. The same goes for landing pages. 

Being able to see what works and what doesn't helps streamline your marketing efforts and save you time and money. 

In any case, building detailed and specific reports and above all interpreting them is not easy. You can rely on a digital marketing agency like ours to support you in this process that is so important for your business. 

Our team of experts can help you by providing professional services that complement your digital marketing campaign.

Web marketing strategies help you to: 

1. Create deeper connections with your customers.

Customer loyalty is priceless when trying to build a brand.

If you use web marketing strategically, you can distinguish your company as an industry expert and build trust in your product or service.

2. You can reach a large number of buyers. 

Most traditional marketing activities are bound by perimeters such as geographical distance, time, and various other limits.

Internet marketing on the other hand allows you to reach out to the world at any time. Customers you would never have met any other way can show up on your website as buyers through web marketing.

3. You can use web marketing to complement your current strategy. 

However, traditional marketing shouldn't be eliminated altogether. Web marketing can energize your current marketing strategy efforts. A good alignment between online and offline marketing is a winning strategy.

A web marketing strategy is a master plan that uses all available digital marketing channels.

Among the most popular web marketing strategies we have:

• E-mail marketing: Creating emails about your product or service and then sending them to a potential customer base is one of the most widely used forms of web marketing. Email marketing is inexpensive and can be highly targeted.

• Social media marketing: Building a business profile and engaging on social media has helped many small businesses get noticed and grow. This form of web marketing is also inexpensive and getting into it is simple.

• Content Marketing: Content marketing is exploding as an effective web marketing tool. Companies that publish blogs on a regular basis increase website traffic four times more than companies that don't. This is because people are looking for answers on the internet. The company that provides relevant, easy-to-understand, helpful answers to their questions earns loyalty and trust.

• Search Engine Optimization (SEO): Mastering this technique helps your content rank higher in those all-important search engine searches, drives more traffic to your website, and increases your chances of selling.

• Google Ads or PPC Advertising: Businesses can pay to be at the top of a search. Google Ads are a valuable part of web marketing because they put your business in front of an audience that is already searching for information about your product or service. They are also convenient because you can set a budget in advance and pay only for the clicks you get.

• Display Ads: Businesses can choose to advertise on certain websites where their shoppers are likely to browse. A good choice of such sites for example is industry publications and associations. The website typically charges a fee to each company that wants to advertise. Prices vary depending on ad size and placement. The key to successful display ads is knowing what attracts your potential customers and then being able to capture their information once they click through to your landing page.

• Retargeting: Has a lead visited your website and then clicked? 49% of shoppers visit a website 2-4 times before making a purchase. Only 2% of web traffic is converted on the first visit. Retargeting is a form of web marketing that can bring the customer back into your sales funnel. For example, when a person looks at your website, the site drops a cookie, which is a trail that takes you back to them. When they visit other sites, your retargeting ad appears as a banner, reminding them of your company. If they click on it, they will be redirected to one of your landing pages. Retargeting essential for re-engaging with potential customers who, for one reason or another, didn't complete the transaction with you.