Klaviyo lets you create automated workflows to send emails. From welcome emails to post-purchase messages, every interaction can be automated based on customer actions, such as purchases, cart abandonment, or site visits. You can automate sending out special discounts to your most loyal customers. All based on specific data about the users who frequent your e-commerce platform.

Built specifically for ecommerce, Klaviyo easily integrates with Shopify, Magento, WooCommerce, and BigCommerce. Customer and transaction data is automatically synced, allowing you to create behavior-based campaigns, such as sending product recommendations.

Using customer data, this email marketing platform allows you to create specific segments based on criteria such as purchasing behavior, email interaction, and demographics. This allows you to send personalized and relevant messages, increasing the likelihood of conversion.

Klaviyo offers tools to personalize emails based on customer preferences and behaviors. You can use the customer's name, suggest products based on previous purchases, or personalize offers based on browsing history.

Klaviyo provides detailed analytics and real-time reporting, allowing you to monitor campaign performance with metrics such as open rates, click-through rates, conversions, and revenue generated. This helps you continuously optimize your marketing strategies.