Klaviyo, Email Marketing Platform

Easily manage all your email marketing actions with Klaviyo automations.

Find out how Klaviyo email marketing platform can help you

Klaviyo is a marketing automation and email marketing platform that allows companies to create highly personalized and automated marketing campaigns.

It is a platform that works effectively for B2C companies, designed specifically for e-commerce, thanks to the targeted use of extremely personalized emails and communications. It collects purchasing behaviors and, depending on different triggers, sends specific communications to users.

In fact, Klaviyo’s real strength lies in its ability to collect and analyze real-time customer data, which can come from multiple sources, such as the company’s website, e-commerce platforms, social media, and other digital interactions. This data is then used to create highly specific audience segments and personalize communications to make them more relevant and engaging.

An example? Automatically sending welcome emails, follow-ups and abandoned cart notifications. All extremely targeted to each user.

In light of this, as Ekeria we have decided to create a partnership to provide our customers with the best tools for managing their email marketing.

Automazione del Marketing

Klaviyo lets you create automated workflows to send emails. From welcome emails to post-purchase messages, every interaction can be automated based on customer actions, such as purchases, cart abandonment, or site visits. You can automate sending out special discounts to your most loyal customers. All based on specific data about the users who frequent your e-commerce platform.

Integrazione con Piattaforme di e-Commerce

Built specifically for ecommerce, Klaviyo easily integrates with Shopify, Magento, WooCommerce, and BigCommerce. Customer and transaction data is automatically synced, allowing you to create behavior-based campaigns, such as sending product recommendations.

Advanced Segmentation

Using customer data, this email marketing platform allows you to create specific segments based on criteria such as purchasing behavior, email interaction, and demographics. This allows you to send personalized and relevant messages, increasing the likelihood of conversion.

Content Personalization

Klaviyo offers tools to personalize emails based on customer preferences and behaviors. You can use the customer's name, suggest products based on previous purchases, or personalize offers based on browsing history.

Analysis and Reporting

Klaviyo provides detailed analytics and real-time reporting, allowing you to monitor campaign performance with metrics such as open rates, click-through rates, conversions, and revenue generated. This helps you continuously optimize your marketing strategies.

Klaviyo, Email Marketing Platform

Find out how Klaviyo email marketing platform can help you