Customer analysis to create content
Why
Optimise internal processes and improve your results.
Working with a digital agency can make all the difference in achieving your goals.Ekeria offers you advice and support to optimise and align your company's internal revenue-generating processes. We design customised solutions and introduce the right technology to enable you to work better and save time.
History
Ekeria and its passion for digital innovation
Ekeria is a Digital Agency born from the will and determination of Massimiliano Barone to create a reality that could support and facilitate the growth path of companies, through the use of technology and the digitisation of work processes, particularly those concerning marketing, sales and customer service.
A strong technological imprinting is the backbone of Ekeria, because this is what we like to do and what we want to do. A passion that we all share and that we seek in those who join our group.
It has been a long time since we made the website to our first customer, it would be impossible to forget. As Ekeria, we had no success stories to tell, but the trust we were given was amply repaid and today, that first customer has also become a friend.
Many others have followed, with a rate of growth that has amazed us, year after year, with the utmost care and attention for each client, from the smallest to the largest, because it is not simply a matter of realising projects but of believing in what you do.
In 2021 Ekeria became a HubSpot Partner, one of the most established CRMs globally, enabling us to support our customers' growth even better. Shortly after, in 2023, the acquisition of Hoida, a vertical software for Field Service companies, and several other strategic partnerships give us the opportunity to offer our customers the best and most performing solutions for their business.
Naming
When you approach this task, you don't know where to start, a good dose of inspiration is needed, you can't make mistakes,
names are everything and they reveal the essence, the quality of what is named.
There is no pre-established path to follow, the names can be descriptive, imaginative and even suggestive.
I was embarking on creating a Digital Marketing Agency, to give myself the opportunity to work on something that I'm really passionate about and to give the opportunity to many companies that, despite having an excellent product/service, are unable to achieve success which they deserve.
Here was the inspiration, the key word was ‘opportunity’ or rather a ‘good opportunity’, which in ancient Greek translates as the word ‘Eukairia’, also found in the New Testament.
A few small changes to make the name more pronounceable, to have a domain available on the web... and here is Ekeria.
Ekeria is a "good opportunity" for me, for all the people who work there and for our customers, to grow and to reach their most ambitious goals."
Logo
The logo is a fundamental element of the brand identity of any company. Creating it for a start-up or modifying an already existing one is not a small task and requires a certain amount of time. It must transmit its values, adapt to the historical period, it must be recognizable, versatile, simple and original.
A mix of many elements that, for the Ekeria logo, began to emerge during the market study phase and the elements of differentiation that we would have liked to have compared to our competitors.
On the first sheet of paper, says Massimiliano Barone, I started writing all the elements I wanted the logo to contain:
Identity
Ekeria's Mission
Ekeria's mission is to support companies in their growth project through the optimisation and alignment of marketing, sales and customer service processes (Revenue Operations). We use our advanced technological skills and rigorous work ethic to implement innovative and customised digital solutions, offering strategic and methodological consulting. We strive for every client to achieve their business goals effectively and efficiently, while maintaining high standards of quality and integrity.
Ekeria's Vision
Ekeria's vision is to become a reference point in Italy for companies in any sector in the digital transformation and innovation of marketing, sales and customer service processes. We aspire to create a future where every one of our customers can thrive through optimised, integrated processes supported by advanced technologies, backed by a team of ethical, empathetic and highly competent professionals. We strive to ensure that every person who works at Ekeria can find themselves in a pleasant professional environment that allows for personal and collective growth and satisfaction.
Quality
Quality policy
Ekeria's management demonstrates leadership and commitment to the company's management system, ensuring quality, information security, process integration, necessary resources, customer satisfaction and climate change assessment.
It promotes continuous improvement, active employee participation and establishes a company policy aimed at meeting the needs of all stakeholders.
It periodically monitors quantifiable indicators and targets, with annual review of the policy and dissemination to all company levels and externally.
Digital Tips
In our Blog you can read the articles with the latest trends from digital world, written by our experts.
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