We create tailored social media content for each channel

Working on creating social content is an investment in your long-term online presence. With consistency and the right content, you can create authentic and meaningful connections with your audience on social media.

Social media as a virtual place to present oneself

In an increasingly connected world, social media has become a virtual marketplace where companies and brands can meet their audiences. Social content is at the heart of this interaction. They show the products of a brand, its reality, who works there, the values and objectives, and much more. It all depends on what you want to communicate and how you want to do it.

Through posts, videos, images and more, you can tell the story of a reality in an engaging and authentic way. The creation of strategic content for social not only captures attention, but also builds lasting relationships with the target audience.

What are our services?

Our agency is committed to creating social content that resonates with your audience. We work closely with you to understand your voice, your values and the goals you want to achieve through social media.

We create editorial plans that define the type of content to be shared, the frequency of publication and the platforms involved. From the design of images, videos and graphics to the writing of texts suitable for the proposed content, we are here to give life to your presence on social networks. All content will be shared with you before being planned and posted on social media, so that there is a constant review.

Research and analysis of the target

To create content that works as well as possible, you must first define who you want to target it.

Only with a clear analysis of the target can we understand what to do with social content. At Ekeria we always carry out a preliminary analysis.

Content creation

We create content suitable for the platforms and target audience. Social media can be multiple, but each has its own language.

Every content must be programmed and its correct publication monitored.

Public involvement

It is also important to engage the audience. This includes responding to comments and messages, both positive and negative.

Or, use surveys, question boxes and other tools to interact with your audience and make them feel part of a community.

Constant updating

Content production must constantly adapt to platform trends. You need to stay informed about trends and features, as well as be able to change the direction of content if you have negative or zero feedback. Flexibility and readiness are two key elements.

What are the benefits of a good strategy?

Audience engagement. Engaging social content elicits comments, sharing, and interactions. This creates a sense of community around the brand and allows for direct contact with the audience.
Brand awareness. Social media is a great way to introduce your brand to potential new customers. An effective content strategy increases visibility and strengthens brand identity.
Direct feedback. Social media provides a direct channel of communication with your audience. Comments and interactions can provide valuable feedback and information to help you improve your products or services.
Best SEO. Well-optimized social content can improve brand online visibility and positively influence search engine rankings.
Message consistency. A well-planned social content strategy maintains consistency in communication. This helps to convey a uniform and recognizable message to users.