Convert visitors into customers with CRO Marketing

Experts in optimising marketing processes and creating workflows that nurture leads and help convert them into customers

What does it consist of?

CRO marketing focuses on the optimisation of a number of key elements of the website, such as:

the design of the different pages,
the texts of both the pages and the articles of a possible blog,
the graphic layout of the content,
the check-out processes,
the landing pages,
the user experience as a whole.

This increases the likelihood that users on the site will take the desired action via specific call-to-actions, going so far as to optimize the conversion rate. A good CRO strategy should focus on a series of conversion rate optimization activities that are consistent across the entire site.

To define a good Conversion Rate Optimization marketing plan, it is good to start with a competitor analysis. By doing so, you can define their strengths and weaknesses and understand accordingly how to act on your website.

At this point, it is good to implement A/B tests with the various options defined, so as to identify the best and most effective arrangements, texts, and elements of one's site in terms of user conversions. In this way, you can get the best results by constantly modifying your content along the time, adapting it to the needs of users that are always changing.

The relationship between Inbound Marketing and CRO marketing

Inbound marketing and CRO marketing are your complementary practices. The former deals with attracting users through valuable, quality content, bringing them to the website. The second, on the other hand, deals with converting users through the elements mentioned above. In this way, with a comprehensive strategy that combines the two actions, you manage the acquisition of a new customer across the board.

Advantages

In addition to the clear benefit of increasing the percentage of visitors and improving the conversion rate, putting a good site improvement strategy into practice has other implications. Improving conversion can be worked on:

On loading speed by making the site faster,
on the graphic layout and use of fonts,
on a number of other elements already mentioned,

Making the user experience more pleasant. In this way, visitors will stay longer on the pages of the site, and the bounce rate, i.e., users leaving the site without taking any action, will be reduced.

This brings advantages in terms of website ranking. Search engines take all these factors into consideration - speed, bounce rate - and benefit with better organic placement in the results pages the websites with the best parameters.

What Ekeria can do for you

At Ekeria, we are experts in Inbound Marketing and all-around customer lifecycle management. We do this through specific tools, such as HubSpot CRM. We will analyze your site, figuring out with you the best strategies to improve conversion rates and implement them with the right tools.

Convert visitors into customers with CRO Marketing

What does CRO marketing mean?

What does it consist of?

The relationship between Inbound Marketing and CRO marketing

Advantages

What Ekeria can do for you

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