Convert visitors into customers with CRO Marketing
Experts in optimising marketing processes and creating workflows that nurture leads and help convert them into customers
Meaning
What does CRO marketing mean?
CRO marketing, or Conversion Rate Optimisation marketing, is a marketing practice aimed at improving the conversion rate of a website or other online resource. Conversion rate refers to the number of visitors who perform a desired action, such as:
make a purchase
fill in a form
subscribe to a newsletter
How
What does it consist of?
CRO marketing focuses on the optimisation of a number of key elements of the website, such as design, text, graphical content layout and check-out processes. In this way, the likelihood of users on the site taking the desired action is increased and the conversion rate is improved.
In order to define a good Conversion Rate Optimisation marketing plan, it is good to start with an analysis of your competitors, to define their strengths and weaknesses and to understand how to act on your website accordingly. At this point, it is a good idea to implement A/B tests with the various options defined, so as to identify the best and most effective provisions, texts and elements of one's own site in terms of user conversions.
The relationship between Inbound Marketing and CRO marketing
Inbound marketing and CRO marketing are your complementary practices. The former deals with attracting users through valuable, quality content, bringing them to the website. The second, on the other hand, deals with converting users through the elements mentioned above. In this way, with a comprehensive strategy that combines the two actions, you manage the acquisition of a new customer across the board.
Why
Advantages
Besides the clear benefit of improving the conversion rate, implementing a good site improvement strategy has other implications. To improve conversion, one can work on loading speed by making the site faster, the graphic layout and use of fonts, and a number of other elements already mentioned, making the user experience more pleasant. In this way, visitors will stay longer on the pages of the site, and the bounce rate, i.e. users leaving the site without having taken any action, will be reduced.
This brings advantages in terms of website ranking. Search engines take all these factors into account - speed, bounce rate - and favour with better organic positioning in the results pages the websites with the best parameters.
What Ekeria can do for you
At Ekeria we are experts in inbound marketing and all-round customer lifecycle management. We will analyse your site and work out with you the best strategies to implement to improve conversion rates.
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